Sometimes it can be a real challenge for product managers to explain the meaning of their role and the main responsibilities in a couple of words. Continue reading “How to Explain the Role and Responsibilities of a Product Manager?”
No doubt – customer engagement is a top marketing goal. However, not all customer engagement is created equally. Continue reading “What are the Tools for Tracking Customer Engagement?”
How to make sure your marketing stands out when there are so many products and businesses also thinking of new ways to reach their audience? Continue reading “How to Stay Focused If You’re Overwhelmed by Marketing Options”
As a product manager, team lead or business owner you surely care about your business stuff even during the holidays. It doesn’t feel right to abandon it, even when you’re surrounded by prezzies, family, and fun. Continue reading “How to Automate Everything Before Holidays?”
Backlog refinement or grooming is the key process within the Agile methodology.
All we know that a product backlog is an ordered set of all items that are known to be needed in the product. Continue reading “How to Master the Process of Backlog Grooming?”
In many companies, people think that it’s a product manager’s direct duty to somehow generate new product ideas on their own. Without someone’s assistance. Continue reading “Can Non-Product People Generate Great Product Ideas?”
Nowadays different companies and products use digital media to approach potential customers, with YouTube being one of the most important tools in that respect. Continue reading “How to Use YouTube to Promote Your Product?”
The power of effective product roadmap includes your great opportunities to plan, collaborate, and communicate with anyone in your team about how a product will evolve over its lifecycle. Continue reading “4 Elements for Successful Product Roadmap”
How to manage a product backlog correctly? This can be challenging even for the most experienced product owners. Continue reading “How to Optimize Backlog Management? 10 Helpful Tips”
What is the ultimate goal of SaaS product marketing? Lead generation is the answer. Continue reading “Lead Generation Secrets for SaaS Products”