We all love the truth and we want to see it everywhere… Or not? For example, in product management there are lots of different fallacies that even product managers and other specialists believe. Well, it is time to tell about them!
It is hard to imagine that there are lots of people who know all the aspects of such positions as a product manager and a product marketing manager. Both of them are important in product development, so it is definitely worth to learn more about it. Continue reading “How to Feel the Difference Between Product Manager and Product Marketing Manager?”
No doubt – customer engagement is a top marketing goal. However, not all customer engagement is created equally. Continue reading “What are the Tools for Tracking Customer Engagement?”
How to make sure your marketing stands out when there are so many products and businesses also thinking of new ways to reach their audience? Continue reading “How to Stay Focused If You’re Overwhelmed by Marketing Options”
Nowadays different companies and products use digital media to approach potential customers, with YouTube being one of the most important tools in that respect. Continue reading “How to Use YouTube to Promote Your Product?”
Is it always easy to find mutual understanding between developers and marketers? One of the objectives of a product manager is ensuring stable communication, transparency and mutual respect within the team. Continue reading “Developers vs Marketers: How Should PM Act to Balance Their Communication?”