Software-based products are developing in the world where product management and user experience areas are combined closely. Nowadays any product manager needs to know a bit about UX to deliver a product that his/her customers will appreciate and love. Continue reading “Key Points Product Managers Need to Know About UX”
Should product managers be great financiers in their work? Perhaps, the highest level and absolute knowledge are not required. However, this area should be a scheduled point on the way to the proficiency and effective product management. Continue reading “3 Meaningful Lessons From Finance for Product Managers”
Influencers are the people who do their best to promote products they love. They succeed thanks to their popularity and charisma. Sometimes an influencer can be the last chance for product success if other approaches and promotion channels do not work. Continue reading “How to Optimize Influencer Marketing for E-Commerce Product?”
There is no insurance against failure. You may have an excellent high-productive team, a promising product, enough resources and time and smartest tools. However, it will not deprive you of the probability of failing at any stage in the life cycle of the product. Continue reading “Why Products Fail: 6 Typical Reasons”
Today marketers and product owners access to technology in their youth that their predecessors did not. That’s why they have adapted to a broader range of resources, and to more latest trends. Continue reading “How to Build Millennial-Friendly Brands and Products?”