Influencers are the people who do their best to promote products they love. They succeed thanks to their popularity and charisma. Sometimes an influencer can be the last chance for product success if other approaches and promotion channels do not work.
Here’s a short summary of the impressive articles on conversioner.com blog that describes how to apply influencer marketing for e-commerce business:
According to statistics, 70% of millennials make purchases based on recommendations from their role models.
How can influencers help an online e-commerce website with an international audience?
An influencer that effectively creates a piece of content that promotes a certain product is more than likely to increase that brand’s revenue. Influencers are different from brand advocates that simply promote brands, websites and companies in general.
Of course, they require a certain fee, free product or other incentives to promote your proposals. After all, their reputation is on the line.
How can influencer’s content ensure higher traffic and conversion rates for your site?
Set right goals
Non-celebrity influencers usually have higher results than the famous ones. Perhaps it happens because celebrities often see influencer contracts as a pastime. They rarely treat them as serious work.
That’s why it can be better to hire a non-celebrity influencer who has some marketing background and set clear goals and milestones before hiring.
Create a brand story
Every site has a story behind it. To create a product story, you may follow the questions like What was the motivation for opening your website? What is your long-term vision? What features would you like to implement? etc.
If you create enough content about the store you will have a great way to build loyalty with your audience.
Feature your influencers
Featuring your influencers on your e-commerce business page will let people know who these individuals are.
This can give them additional exposure and followers that they would otherwise miss out on.
By featuring this type of content you will differentiate from the competition and it will ensure that you can easily promote a new product.
It’s important to consider that you should always have a channel of communication open with your audience. Getting direct feedback from your customers and influencer as well as their followers is important.
E-commerce businesses are long-term projects that require years of work and dedication to fully flourish. Don’t waste the opportunity to get some genuine feedback, comments, and suggestions about your website.
The influencer marketing can transform the way you conduct online business from the ground up if optimize it correctly.