Product teams that curate their data in alignment with clear questions and clear goals get the greatest benefits. What should be done to make reporting not just a formal routine but an effective process useful for everyone in a team?
The answer was found in the article on Helpscout.net. Here’re the most fruitful ideas from the text:
Ask guiding questions
Every successful report should start with an insightful question. The issue can be as broad or specific as you like. It should be related to performance, product or customer experience.
The most important here is to make sure that this question is tied to a primary business goal or KPI. A good idea if the query helps inform a way to increase profits or decrease costs.
Choose appropriate metrics
It’s about a quantity and quality metric.
If you want to answer a guiding question, you need to assess some metrics to get a clear picture.
Instead of analyzing every metric, notice any connection between the numbers that may pinpoint a deeper conclusion.
Curate and distill data
Focus on what the specific audience needs to know when curating the metrics to present to an individual or team. The details you include may vary depending on the audience, even if you’re addressing the same question.
This curated approach to reports ensures the story behind the data doesn’t get lost in the numbers.
Any report should always help a company improve, otherwise, it is not worth sharing. Try to highlight any changes, trends or correlations in the numbers while you’re analyzing the data. These fluctuations will help to pinpoint the most valuable insights.
Listen to people
To create meaningful growth, you need to dive into the customers’ and support team’s real-life experiences. It’s about empathy and a healthy narrative feedback.
Build a story that may or may not support what you’re seeing in the numbers.
By guiding reports with clear questions, balancing appropriate metrics, and curating the data, you will be able to create effective reports that will drive results in the long term. This data will help to boost team performance for sure.