If you struggle to boost your productivity and increase business results, then you should start with setting achievable and clear goals.
The secret to alleviating common business challenges is to set such goals. SMART goals concept helps to better identify what you want to accomplish. What should we know about this concept and how to implement it?
The SMART acronym consists of the following parts:
- Specific (sensible/significant)
- Measurable (meaningful)
- Achievable (attainable)
- Relevant (realistic/results-based)
- Time-bound (trackable/timely)
What are SMART benefits?
The SMART goals concept works well not only in business, but it is also used by many people for private aims.
Here are the key benefits of SMART goals:
- Provide direction. Applying SMART goals, you get a clear business direction that can guide your team through making daily decisions.
- Help to plan. When you reach success in setting SMART goals, you get advanced level in planning project tasks and daily issues.
- Fast business results. SMART objectives help to accomplish your efforts more quickly because you will be wasting less time on unproductive actions.
- Motivate you and your team. Strong business goals may become a tool to motivate your team members.
What about examples?
The author proposes to dive into the example, regarding website design optimization.
Here are how wrong and SMART goals may look like:
- To create a beautiful pop-up with an interesting proposal (not specific).
Specific goal: To design and create a temporary pop-up with a discount-form for new clients.
- To record and publish a video about new features (not measurable).
Measurable goal: To record and publish a brief 3-minute introduction video about the company’s new features.
- With the new design implementation, to achieve 10K new customers in the next month (not achievable).
Achievable goal: To increase conversion rate into registration by 5% compared to the last month.
- To attract and lure away the most successful competitors’ clients with the help of the new design (not relevant).
Realistic goal: To involve more small companies that can really be interested in the product.
- The number of new incoming visitors must be greater than the same competitors’ rate (not trackable).
Trackable goal: A convenient and innovative site will help to reduce visitors’ bounce rate by 3% in the upcoming month.
Applying the concept, you will make your business clear, will provide direction and motivate your team members. You may also use SMART to achieve great goals in your personal life.