Product teams that curate their data in alignment with clear questions and clear goals get the greatest benefits. What should be done to make reporting not just a formal routine but an effective process useful for everyone in a team? Continue reading “Why to Create High-Performance Reports?”
Is it always easy to find mutual understanding between developers and marketers? One of the objectives of a product manager is ensuring stable communication, transparency and mutual respect within the team. Continue reading “Developers vs Marketers: How Should PM Act to Balance Their Communication?”
The main goal of every product manager is to deliver a great product. However, not everyone succeeds. What are the qualities that distinguish the winning product managers from the rest? Continue reading “10 Qualities for Successful Product Management We Should Master Right Now”
A new product launch is always an exciting and awaited process. There is no chance for mistakes and missteps here. This is a kind of tribute and a decisive moment for a product manager and the whole team. Continue reading “Product Release Time: How to Make it Successful?”
Some people think that a strategy is the hardest part of product management. Strategic thinking is really hard but not impossible. Continue reading “Is Strategic Thinking a Must-Have Skill for Product Managers?”
When you get a job for the first time, you will surely experience fear and trembling in your knees. Of course, you will find help studying many articles and books, listening to many experienced specialists and your intuition. The most interesting thing is that most likely, everything will be fine. Continue reading “Essential Tips for Landing a First Product Manager Job”
Software-based products are developing in the world where product management and user experience areas are combined closely. Nowadays any product manager needs to know a bit about UX to deliver a product that his/her customers will appreciate and love. Continue reading “Key Points Product Managers Need to Know About UX”
Should product managers be great financiers in their work? Perhaps, the highest level and absolute knowledge are not required. However, this area should be a scheduled point on the way to the proficiency and effective product management. Continue reading “3 Meaningful Lessons From Finance for Product Managers”
Influencers are the people who do their best to promote products they love. They succeed thanks to their popularity and charisma. Sometimes an influencer can be the last chance for product success if other approaches and promotion channels do not work. Continue reading “How to Optimize Influencer Marketing for E-Commerce Product?”
Creating a roadmap is one of the main and strategic objectives of a product manager. Are there established rules and canons here? For sure. However, in many ways, this is quite an intimate process and each manager chooses his/her own way, specific visualization and the appropriate tools for managing the roadmap. Continue reading “One More Fresh View on Creating a Roadmap”